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Dive into the research topics where Department of Marketing- CBE is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Profiles
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Shihanah AlMutairi
- Department of Marketing- CBE - Associate Professor-Marketing
- College of Business and Economics - Coordinator-PRME
Person
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Attitudes toward mobile payment: a comparison study of Gulf States
Al-Shamali, S., Almutairi, S., Albalushi, A., Alsaber, A., Nafea, R. & AlReshaid, F., 23 Feb 2026, In: Frontiers in Human Dynamics. 7, 1730153.Research output: Contribution to journal › Article › peer-review
Open Access -
Assessing gamification and corporate sustainability: the role of embracing digital transformation and open innovation in ecosystem
Alsafran, M. A., Awad, Y. A., Alsaber, A., Almutairi, S. & Al-Kandari, A., 4 Sep 2025, In: Management and Sustainability:. 5, 2, p. 427-451 25 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Determinants of residential energy consumption in Kuwaiti homes: a cross-sectional study
Aljuwaisri, A. M., Al-Shamali, S. & Alsaber, A., 16 Oct 2025, In: Frontiers in Energy Research. 13, 1561829.Research output: Contribution to journal › Article › peer-review
Open Access