Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait

Sarah AlShamali; Ahmad Alsaber; Omar  Al-Hussainan; Anwaar  Al-Kandari

doi:10.3390/proceedings2024101023

Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait

Sarah AlShamali, Ahmad Alsaber, Omar Al-Hussainan, Anwaar Al-Kandari

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	Proceedings
Number of pages	3
Volume	101(1), 23
DOIs	https://doi.org/10.3390/proceedings2024101023
State	Published - 14 Jun 2024
Event	The International Scientific Conference On Digitalization, Innovations & Sustainable Development: Trends And Business Perspectives - West Mishref, Kuwait Duration: 29 Nov 2023 → 14 Dec 2023 https://www.mdpi.com/2504-3900/101/1

Publication series

Name	Proceedings
Publisher	MDPI
Number	1
Volume	101
ISSN (Electronic)	2504-3900

Conference

Conference	The International Scientific Conference On Digitalization, Innovations & Sustainable Development
Country/Territory	Kuwait
City	West Mishref
Period	29/11/23 → 14/12/23
Internet address	https://www.mdpi.com/2504-3900/101/1

Access to Document

10.3390/proceedings2024101023License: CC BY

Cite this

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title = "Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait",

author = "Sarah AlShamali and Ahmad Alsaber and Omar Al-Hussainan and Anwaar Al-Kandari",

year = "2024",

month = jun,

day = "14",

doi = "10.3390/proceedings2024101023",

language = "American English",

volume = "101(1), 23",

series = "Proceedings",

publisher = "MDPI",

number = "1",

booktitle = "Proceedings",

note = "The International Scientific Conference On Digitalization, Innovations & Sustainable Development : Trends And Business Perspectives ; Conference date: 29-11-2023 Through 14-12-2023",

url = "https://www.mdpi.com/2504-3900/101/1",

}

AlShamali, S , Alsaber, A, Al-Hussainan, O & Al-Kandari, A 2024, Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait. in Proceedings. vol. 101(1), 23, Proceedings, no. 1, vol. 101, The International Scientific Conference On Digitalization, Innovations & Sustainable Development, West Mishref, Kuwait, 29/11/23. https://doi.org/10.3390/proceedings2024101023

TY - GEN

T1 - Brand Identification, Symbolism, and Evangelism: Evidence from PICK and Pinkberry in Kuwait

AU - AlShamali, Sarah

AU - Alsaber, Ahmad

AU - Al-Hussainan, Omar

AU - Al-Kandari, Anwaar

PY - 2024/6/14

Y1 - 2024/6/14

U2 - 10.3390/proceedings2024101023

DO - 10.3390/proceedings2024101023

M3 - Conference contribution

VL - 101(1), 23

T3 - Proceedings

BT - Proceedings

T2 - The International Scientific Conference On Digitalization, Innovations & Sustainable Development

Y2 - 29 November 2023 through 14 December 2023

ER -