TY - JOUR
T1 - Customers Awareness and satisfaction of Islamic Banking Products and Services
AU - Nasser, K.
AU - Nuseibeh, R
AU - Al-Salem, Athmar
PY - 2013
Y1 - 2013
N2 - The objective of this study is to explore the levels of customer awareness and satisfaction with Islamic financial
products and services offered by the Kuwait Finance House (KFH). The attempt is also made to identify reasons
behind dealing with the KFH. To achieve these objective, 650 questionnaires were distributed during the period
between 15 April and 15 May 2011 to the KFH customers and 429 returned completed. The results of the
questionnaire analysis revealed that a significant proportion of the KFH customers are not aware of many of the
products currently on offer. The respondents are relatively satisfied with almost all aspects of the KFH, although
some work needs to be done to improve the appearance, architecture, internal design and furniture of the bank.
They also expect an increase in the parking facilities and to train staff to handle transactions over the phone. The
respondents indicated that they deal with the KFH for its name and image, its guaranteed confidentiality, its
trusted management and Sharia’h Supervisory Committee. The respondents also demonstrated that they hold
accounts in Islamic and commercial banks to diversify their investments
AB - The objective of this study is to explore the levels of customer awareness and satisfaction with Islamic financial
products and services offered by the Kuwait Finance House (KFH). The attempt is also made to identify reasons
behind dealing with the KFH. To achieve these objective, 650 questionnaires were distributed during the period
between 15 April and 15 May 2011 to the KFH customers and 429 returned completed. The results of the
questionnaire analysis revealed that a significant proportion of the KFH customers are not aware of many of the
products currently on offer. The respondents are relatively satisfied with almost all aspects of the KFH, although
some work needs to be done to improve the appearance, architecture, internal design and furniture of the bank.
They also expect an increase in the parking facilities and to train staff to handle transactions over the phone. The
respondents indicated that they deal with the KFH for its name and image, its guaranteed confidentiality, its
trusted management and Sharia’h Supervisory Committee. The respondents also demonstrated that they hold
accounts in Islamic and commercial banks to diversify their investments
UR - https://dspace.auk.edu.kw/handle/11675/7606
M3 - Article
VL - 5
SP - 185
EP - 199
JO - International Journal of Marketing Studies
JF - International Journal of Marketing Studies
IS - 6
ER -