Exploring Nation Branding in the Gulf Cooperation Council A Thematic Review

Maitham Alsarraf; Shihanah Almutairi

doi:10.1163/15691330-bja10128

Exploring Nation Branding in the Gulf Cooperation Council A Thematic Review

Maitham Alsarraf
, Shihanah Almutairi

Department of Marketing- CBE

Research output: Contribution to journal › Review article › peer-review

5 Scopus citations

Abstract

This study extends the geographical scope and highlights specific regional insights that can enhance the broader understanding of nation branding practices in diverse socio-economic contexts. An analysis of more than 100 articles enhances the understanding of nation branding by categorizing the diverse narratives and critiques into four distinct emerging themes related to the Gulf Cooperation Council (GCC): economic transformations, cultural heritage, global image, and future visions.

Original language	English
Pages (from-to)	58-100
Number of pages	43
Journal	Comparative Sociology
Volume	24
Issue number	1
DOIs	https://doi.org/10.1163/15691330-bja10128
State	Published - 19 Feb 2025

Keywords

GCC
Gulf states
MENA region
country image
country of origin
nation branding

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10.1163/15691330-bja10128

Cite this

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abstract = "This study extends the geographical scope and highlights specific regional insights that can enhance the broader understanding of nation branding practices in diverse socio-economic contexts. An analysis of more than 100 articles enhances the understanding of nation branding by categorizing the diverse narratives and critiques into four distinct emerging themes related to the Gulf Cooperation Council (GCC): economic transformations, cultural heritage, global image, and future visions.",

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AU - Almutairi, Shihanah

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N2 - This study extends the geographical scope and highlights specific regional insights that can enhance the broader understanding of nation branding practices in diverse socio-economic contexts. An analysis of more than 100 articles enhances the understanding of nation branding by categorizing the diverse narratives and critiques into four distinct emerging themes related to the Gulf Cooperation Council (GCC): economic transformations, cultural heritage, global image, and future visions.

AB - This study extends the geographical scope and highlights specific regional insights that can enhance the broader understanding of nation branding practices in diverse socio-economic contexts. An analysis of more than 100 articles enhances the understanding of nation branding by categorizing the diverse narratives and critiques into four distinct emerging themes related to the Gulf Cooperation Council (GCC): economic transformations, cultural heritage, global image, and future visions.

KW - GCC

KW - Gulf states

KW - MENA region

KW - country image

KW - country of origin

KW - nation branding

UR - https://www.scopus.com/pages/publications/105001689856

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DO - 10.1163/15691330-bja10128

M3 - Review article

AN - SCOPUS:105001689856

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Exploring Nation Branding in the Gulf Cooperation Council A Thematic Review

Abstract

Keywords

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