@conference{f958ca30599f401e8b38de300007aea6,
title = "PWasta: The Hidden P in the Marketing Mix",
author = "Lewis Tucker and Rosalind Buckton-Tucker",
note = "Tucker, Lewis, and Rosalind Buckton-Tucker. "PWasta: The Hidden P in the Marketing Mix." International Journal of Arts and Sciences (IJAS) Conference for Academic Disciplines, Harvard University, Boston, USA, 26th-30th May 2015; International Journal of Arts and Sciences (IJAS) Conference for Academic Disciplines, Harvard University, Boston, USA ; Conference date: 01-01-2015 Through 01-01-2015",
year = "2015",
language = "American English",
}