Segmentation by importance of casino service elements among Chinese gamblers visiting Macau

J.S.H Chan, Penny Yim King Wan, Mark Speece

Research output: Contribution to conference › Paper

Original language	American English
Pages	5
State	Published - 2011
Event	Proceedings of the 2010 AIB Southeast Asia Regional Conference - Duration: 1 Jan 2011 → 1 Jan 2011

Conference	Proceedings of the 2010 AIB Southeast Asia Regional Conference
Period	1/01/11 → 1/01/11

Access to Document

@conference{3614b0cf3d094ce49d71245d861dbf83,

title = "Segmentation by importance of casino service elements among Chinese gamblers visiting Macau",

author = "J.S.H Chan and Wan, {Penny Yim King} and Mark Speece",

year = "2011",

language = "American English",

pages = "5",

note = "Proceedings of the 2010 AIB Southeast Asia Regional Conference ; Conference date: 01-01-2011 Through 01-01-2011",

}

TY - CONF

T1 - Segmentation by importance of casino service elements among Chinese gamblers visiting Macau

AU - Chan, J.S.H

AU - Wan, Penny Yim King

AU - Speece, Mark

PY - 2011

Y1 - 2011

UR - https://dspace.auk.edu.kw/handle/11675/7701

M3 - Paper

SP - 5

T2 - Proceedings of the 2010 AIB Southeast Asia Regional Conference

Y2 - 1 January 2011 through 1 January 2011

ER -