@conference{180fd383b0994573b60312134c7b7621,
title = "The Pillars for IMC: Consumer Centricity & Collaboration Processes",
author = "Hanan Arnous",
note = "Arnous, H. (2014). The Pillars for IMC: Consumer Centricity & Collaboration Processes. (1st ed., vol. 1). Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region..; Kuwait: Annual Marketing Communications Forum. Integrated Marketing Communications Challenges & Success in Kuwait and the Gulf Region ; Conference date: 01-01-2014 Through 01-01-2014",
year = "2014",
language = "American English",
}