TY - JOUR
T1 - Understanding Mobile Payment Platform Adoption
T2 - The Mediating Role of Perceived Security and Trust in Kuwaiti Market
AU - Al-Shamali, Sarah
AU - Al-Shamali, Ahmed
AU - AlSaber, Ahmad
AU - Haffar, Mohamed
AU - Alkandari, Anwaar
AU - Alkashti, Fahad
AU - Aljuwaisri, Anfal
N1 - Publisher Copyright:
© 2025 IGI Global. All rights reserved.
PY - 2025
Y1 - 2025
N2 - Trust and perceived security are critical predictors of mobile payment platform adoption; however, a gap remains in examining these factors as antecedents—an essential area of focus given the prominent role of security concerns. This study explores how security measures, payment culture, perceived security, and trust influence users' attitudes toward mobile payment platforms in Kuwait. Data collected from 453 surveys were analysed and findings reveal that perceived security (PS) and trust significantly shape users' attitudes toward mobile payment adoption. Security rules and policies (SRP) and security responsibility commitment (SRC) positively influence both PS and trust, whereas security technology protection (STP) does not. Furthermore, uncertainty avoidance (UA) enhances both PS and trust. The study emphasises the importance of communicating security measures and cultural factors to build trust and encourage mobile payment adoption. These insights provide valuable guidance for service providers in developing strategies that address key drivers of user attitudes.
AB - Trust and perceived security are critical predictors of mobile payment platform adoption; however, a gap remains in examining these factors as antecedents—an essential area of focus given the prominent role of security concerns. This study explores how security measures, payment culture, perceived security, and trust influence users' attitudes toward mobile payment platforms in Kuwait. Data collected from 453 surveys were analysed and findings reveal that perceived security (PS) and trust significantly shape users' attitudes toward mobile payment adoption. Security rules and policies (SRP) and security responsibility commitment (SRC) positively influence both PS and trust, whereas security technology protection (STP) does not. Furthermore, uncertainty avoidance (UA) enhances both PS and trust. The study emphasises the importance of communicating security measures and cultural factors to build trust and encourage mobile payment adoption. These insights provide valuable guidance for service providers in developing strategies that address key drivers of user attitudes.
KW - Emerging Market
KW - M-Payments
KW - Mobile Payment Usage
KW - Security Measures
KW - Sustainable Consumer Behavior
UR - https://www.scopus.com/pages/publications/105009278869
U2 - 10.4018/IJCRMM.381088
DO - 10.4018/IJCRMM.381088
M3 - Article
AN - SCOPUS:105009278869
SN - 1947-9247
VL - 16
JO - International Journal of Customer Relationship Marketing and Management
JF - International Journal of Customer Relationship Marketing and Management
IS - 1
ER -